Measurement tools


The goal is to measure the impact of the actions taken to achieve the set objectives. This will make it possible to optimize the actions undertaken, to improve, to test new formats and to amplify the actions. These indicators or KPIs (Key Performance Indicator) will allow analyzing the effectiveness of the digital strategy for your brand image. This information will help to better target marketing campaigns and increase their performance. The biggest difficulty of this step is to choose the indicators. It goes without saying that reading these indicators is a major challenge for companies.
It is advisable to set up dashboards including conversion rate indicators, and indicators to deepen the knowledge of your customers: who they are, what behaviors and what interests characterize them, etc.

Let's detail the type of indicators we can use media by media.

On Social Media
The scope of publications: to produce content on several media (Facebook, Twitter, LinkedIn, Pinterest), and to see which is the most suitable? Who are the users of each network? Which content fits best in each case?
Know your community: to know your users better, you have to publish frequently, so you can determine the content they prefer, which will guide your messages. The recommended indicator is the number of publications
Qualitative community assessment: Counting individuals in a community is not enough; a qualitative assessment of the community is needed. You have to determine if they are worthwhile and if they fit into your target, the goal is to focus your efforts on your ideal targets. Your community's participation is measured by comments and clicks on the "Like" buttons (soon "I do not like"?) And Facebook "Share" your fans, retweets or favorites from your followers on Twitter, or user recommendations on LinkedIn.

Recommended indicators: number of fans, combined with community participation
Social media branding: To find out what's being said about your brand, you need to use a watch system. This tracking will allow you to know who mentions your brand and on what (from a tweet, a blog, etc.), in which direction and on what tone. You will then be able to avoid possible crises of notoriety by intervening as soon as the first index appears.

Recommended KPIs: Number of endorsements received by your brand on social media, Google trends,  site statistics.
Top Digital Media Company in Lahore



Comments

Post a Comment

Popular posts from this blog

How to establish a digital marketing strategy?

Image
The means to create visibility with its targets are numerous. They are adapted to each market, product and service. Using the content seen in the 4th step, the company must generate quality Leads. As we have seen, we are no longer in a vertical communication that is to say that Leads are active, they seek solutions to their needs and our goal here is to provide solutions. There are several methods to generate Leads: Ads: The goal here is to generate Leads and not the sale itself. There are several platforms, the main ones are: Google adwords, we can use it to test its market and do the eve Facebook ads, less efficiency (poor conversion rate). LinkedIn ads, very expensive but very effective especially to enrich his community Retargeting Live Leads: This strategy is called push. We are talking about cold Leads but who must absolutely be super qualified. The information must be retrieved directly from the available databases (BigDatas). It is an intrusive tech...
Read more

Digital Marketing Strategies

Image
How to achieve a digital marketing strategy? How to set up a digital marketing strategy? Why do digital marketing? In the digital transformation of companies, it is often the web marketing and the digital communication that is the first concerned. We will see in 8 steps how to realize your digital marketing plan. Then, we will discuss the different techniques to retain your new customers, using emailing, advertising campaign, content creation, etc. We can already answer this question: Why have a digital marketing strategy? This makes it possible to have a roadmap that will help to organize the actions to be carried out, to set goals for punctuating the work to be done, and finally to determine the needs and desires of the targets, which is above all the starting point of a digital marketing approach. If you want to get search engine optimization services please click here:  Search Engine Optimization Company in Lahore Introduction to digital marketing strategy To find n...
Read more

Return on Investment (ROI)

Image
The Return on Investment is an indicator in itself because it will validate the relevance of the choices made in the marketing strategy. It is the main indicator because it is the result of calculating the profitability of marketing studies. The interests are clear: maximize profits on the marketing levers involved. Which reliable and fast indicator will make it possible to judge the relevance of the actions? Today, it is difficult to quantify an image improvement. The concept of Return on Investment in the broadest sense must be taken into account. The global impact on the business model that this digital transformation imposes is closer to the ROI. Indicators resulting from marketing actions (number of visits, CPC, Bounce rate, etc.) only measure a portion of the benefits of the digital strategy. For a global ROI, we recommend taking into account the cost of renouncing also known as the opportunity cost. It's actually the cost for the company not to invest in a digital ma...
Read more